{"id":253038,"date":"2015-05-28T07:54:32","date_gmt":"2015-05-28T07:54:32","guid":{"rendered":"http:\/\/localhost:8000\/custom_type\/mercat-de-la-fruita-dolca-de-piera"},"modified":"2026-03-23T10:42:14","modified_gmt":"2026-03-23T09:42:14","slug":"mercat-de-la-fruita-dolca-de-piera","status":"publish","type":"esdeveniment","link":"https:\/\/2025.anoiaturisme.cat\/es\/esdeveniment\/mercat-de-la-fruita-dolca-de-piera\/","title":{"rendered":"Mercat de la Fruita Dol\u00e7a"},"content":{"rendered":"<p>A partir del mes de juny, es celebra a Piera el Mercat de la Fruita Dol\u00e7a, principalment amb pr\u00e9ssecs de qualitat i producte aut\u00f2cton cultivat a les vinyes dels pagesos pierencs. Els pagesos elaboradors d&#8217;aquest producte, amb denominaci\u00f3 d&#8217;origen Pened\u00e8s, el venen directament i acabat de collir de les seves terres, i el Mercat \u00e9s el millor aparador per donar-se a con\u00e8ixer.<\/p>\n<p>El mercat s\u2019instal\u00b7la els diumenges d\u2019estiu fins a setembre a la vorera del costat de la rotonda de la B-224 en direcci\u00f3 a Capellades, al costat de l\u2019acc\u00e9s dret del pol\u00edgon industrial.<\/p>\n<p>La venda d&#8217;aquest producte compta amb l&#8217;organitzaci\u00f3 d&#8217;activitats paralel\u00b7les, com maridatges, balls i danses, xerrades per a la promoci\u00f3 del consum saludable de fruita dol\u00e7a i explicaci\u00f3 a c\u00e0rrec dels pagesos sobre com es cultiva el pr\u00e9ssec, les diferents varietats i quins usos se&#8217;n pot fer.<\/p>\n<p>Els pagesos elaboradors d&#8217;aquest producte, amb denominaci\u00f3 d&#8217;origen Pened\u00e8s, el venen directament i acabat de collir de les seves terres, i el Mercat \u00e9s el millor aparador per donar-se a con\u00e8ixer. L&#8217;alt valor qualitatiu del pr\u00e9ssec de la Fortesa, amb denominaci\u00f3 d&#8217;origen Pened\u00e8s, \u00e9s conseq\u00fc\u00e8ncia de dos factors molt importants: es tracta d&#8217;un cultiu 100% de sec\u00e0 en un terreny argil\u00f3s i molt calcari, caracter\u00edstiques que fan que el fruit que se&#8217;n deriva tingui unes qualitats dif\u00edcils de trobar en altres regions on el conreu del presseguer tamb\u00e9 \u00e9s est\u00e8s.\u00a0Si a aquests factors hi afegim el fet que el producte es cull en les condicions \u00f2ptimes de maduraci\u00f3, aix\u00f2 fa que el pr\u00e9ssec de la Fortesa sigui conegut per les seves excel\u00b7lents qualitats arom\u00e0tiques i gustatives.<\/p>\n<p>La collita comen\u00e7a a principi de juny i finalitza a mitjan setembre. La recol\u00b7lecci\u00f3 de pr\u00e9ssec pot allargar-se durant tota la campanya, gr\u00e0cies al reg de qu\u00e8 disposa la zona.<\/p>\n<p><iframe loading=\"lazy\" title=\"fruita dol\u00e7a a Piera\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/p6vIRQhyuIA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Vine a tastar el Pr\u00e9ssec de la Fortesa.<\/p>","protected":false},"author":2,"featured_media":258496,"template":"","tipus-esdeveniment":[478,479],"class_list":["post-253038","esdeveniment","type-esdeveniment","status-publish","has-post-thumbnail","hentry","tipus-esdeveniment-gastronomics","tipus-esdeveniment-mercats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercat de la Fruita Dol\u00e7a - 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