{"id":253150,"date":"2018-10-28T16:11:36","date_gmt":"2018-10-28T16:11:36","guid":{"rendered":"http:\/\/localhost:8000\/custom_type\/cal-pepe-innovacio-sense-oblidar-la-tradicio"},"modified":"2018-11-07T08:36:47","modified_gmt":"2018-11-07T08:36:47","slug":"cal-pepe-innovacio-sense-oblidar-la-tradicio","status":"publish","type":"productor","link":"https:\/\/2025.anoiaturisme.cat\/es\/productor\/cal-pepe-innovacio-sense-oblidar-la-tradicio\/","title":{"rendered":"Cal Pepe: Innovaci\u00f3 sense oblidar la tradici\u00f3"},"content":{"rendered":"<p>La Cristina i en Josep Grados s\u00f3n la segona generaci\u00f3 que regenta Cal Pepe, al nucli urb\u00e0 de Santa Margarida de Montbui. Els seus pares van obrir la cansaladeria el 1973 a la c\u00e8ntrica Carretera de Valls i ara s\u00f3n ells els que combinen la tradici\u00f3 que han vist sempre al negoci familiar amb la innovaci\u00f3 que demanen els nous temps.<\/p>\n<p>La base de Cal Pepe s\u00f3n les botifarres i els embotits tradicionals catalans que segueixen \u201creceptes centen\u00e0ries\u201d, les que en Josep Grados pare va aprendre sent un nen. Amb la tradici\u00f3 com a base, han innovat en els gustos tant dels embotits com dels elaborats, amb m\u00e9s d&#8217;una desena de varietats en condiments d&#8217;hamburgueses, per exemple. Josep Grados fill va rebre l&#8217;any 2014 un acc\u00e8ssit del Premi al Millor Jove Artes\u00e0 Alimentari Innovador, i continuen desenvolupant nous productes com la \u2018botifarra de Montbui\u2019 o les \u2018llances de Sant Jordi\u2019.<\/p>\n<p>I la qualitat comen\u00e7a a la base, a la mateixa carn que \u00e9s la mat\u00e8ria primera. Els germans Grados aposten per fer servir \u201ccarn de proximitat, d&#8217;animals que hagin viscut de la manera m\u00e9s sana possible\u201d, el que fa que \u201ces pugui controlar d&#8217;on ve\u201d diuen.<\/p>\n<p>Un cop a l&#8217;obrador, \u201cno adulterem res i no fem servir cap tipus de farina\u201d, explica la Cristina, que diu que a Cal Pepe els elaborats van \u201cde l&#8217;obrador al taulell\u201d. El secret, \u201csimplement \u00e9s fer-ho com ho faria qualsevol a casa\u201d, resumeix la Cristina. En Josep ho diu amb unes altres paraules: \u201csi no ens ha d&#8217;agradar a nosaltres, no ho fem\u201d.<\/p>\n<p>\u00c9s el cas dels canelons, que s&#8217;elaboren amb carn rostida, o les hamburgueses: \u201cles de vedella les fem amb bistec i les de pollastre amb pit, res de pell ni farines\u201d, per tal de donar el millor als seus clients, un p\u00fablic familiar que \u201cno paga m\u00e9s que a altres llocs, pels mateixos diners se&#8217;n va m\u00e9s ben servit\u201d, diuen els germans Grados.<\/p>\n<p>Tots dos formen un equip on en Josep porta el pes de l&#8217;obrador i l&#8217;elaboraci\u00f3 de producte, mentre la Cristina domina el tracte amb el client i la detecci\u00f3 de noves necessitats per satisfer. Aix\u00ed, no deixen de buscar noves tend\u00e8ncies en l&#8217;elaboraci\u00f3 aliment\u00e0ria i tampoc en la relaci\u00f3 amb els clients, donat que estan a punt d&#8217;estrenar un servei de comandes per Whatsapp.<\/p>\n<p><iframe loading=\"lazy\" title=\"L&#039; Anoia del Camp a la Taula - Coneixem Cal Pepe Xarcuters Artesans\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IhpkIJ4RmuI?start=79&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>La Cristina i en Josep Grados s\u00f3n la segona generaci\u00f3 que regenta Cal Pepe, al nucli urb\u00e0 de Santa Margarida de Montbui. El seu pare va obrir la cansaladeria el 1973 a la c\u00e8ntrica Carretera de Valls i ara s\u00f3n ells els que combinen la tradici\u00f3 que han vist sempre al negoci familiar amb la innovaci\u00f3 que demanen els nous temps.<\/p>","protected":false},"author":2,"featured_media":248779,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"tipus-productor":[411,393,405,376,407],"class_list":["post-253150","productor","type-productor","status-publish","has-post-thumbnail","hentry","tipus-productor-assaboreix-lanoia","tipus-productor-carns-i-embotits","tipus-productor-productor","tipus-productor-productors","tipus-productor-proximitat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cal Pepe: Innovaci\u00f3 sense oblidar la tradici\u00f3 - Anoia Turisme<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cal Pepe: Innovaci\u00f3 sense oblidar la tradici\u00f3 - Anoia Turisme\" \/>\n<meta property=\"og:description\" content=\"La Cristina i en Josep Grados s\u00f3n la segona generaci\u00f3 que regenta Cal Pepe, al nucli urb\u00e0 de Santa Margarida de Montbui. 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